Graydawn is a women’s clothing collection based in Cape Town, South Africa. We seek to express our love for the simple life. 

We’re all about slow fashion and creating thoughtful, timeless pieces that you will love forever. Our most loved pieces and silhouettes are revisited every season in a different fabric or colour, or even just restocked.

Growing up on a small farm in the Eastern Cape has instilled in us a sense of longing for a simpler way of life. We named our label after the farm, Gray-Dawn. A combination of the names of our grandpa, Grayame, and granny, Dawn.

We offer simple wardrobe essentials made from soft, natural fabrics ranging from earthy neutrals to soft blush pinks, blues, and olive greens. Graydawn is proudly designed and manufactured locally with an ethical outlook and aims to provide work for the skillful women in our community. All fabric used is sourced locally if possible with the second option being yarn imported and last resort fabric imported.

Our childhood freedom to explore, to be in nature, and learning to appreciate the little things in life is at the heart of everything we do. Our love for clothing and sewing comes from watching our mother sew and make all our outfits when we were younger. It wasn’t long until she taught us to sew and create things ourselves. Today this connection with our childhood reminds us to always approach our work and life with a sense of purpose and mindfulness.

Our Goal:

Our goal is to continue producing and improving the classic and sustainable garments that we have become known for and also providing consistent work for the skillful women in our team. We want to educate customers to know what they are wearing on their bodies, where it is made, who made it, and for them to appreciate and look after their clothing. We want to encourage our customers to be more conscious and build a smaller, more quality-focused wardrobe, only adding two or three pieces a year instead of new pieces each season. Together we can help create a fashion revolution.